Andrew Eamer
By Andrew Eamer on June 18, 2024

Maximize Your Dealerships Potential with AET Email Studio

In the competitive world of automotive sales, staying top-of-mind with prospects and customers is essential. Dealerships are constantly challenged to capture potential buyers' attention, engage current customers, and convert their marketing efforts into sales. Is your dealership finding it hard to rise above the competition? Are you dealing with low engagement rates and high customer turnover?

AET Automotive's Email Studio offers a comprehensive solution to boost your dealership’s marketing efforts, ensuring you capture attention, generate interest, and drive conversions. Discover how Email Studio can transform your marketing strategy and address the challenges you face:

1. Captivating Marketing Mastery

2023 Ways Auto Dealers are using AET Marketing Suite (16)Showcase New Arrivals, Current Inventory, and Sales Events: In today's competitive automotive landscape, staying top-of-mind with prospects and customers is crucial. By showcasing new arrivals, current inventory, sales events, and special promotions through targeted marketing emails, you can capture attention, stimulate interest, and drive conversions.

2. Sales Follow-ups

Email Studio Sale Follow-upSales Follow-ups: Building relationships with potential buyers doesn't end with the initial contact. Following up with personalized emails allows you to nurture leads, address concerns, and guide prospects through the sales funnel, ultimately increasing conversion rates.

3. Building Customer Relationships

6-3Build trust and loyalty by keeping your customers informed about recalls and offering personalized recommendations for upgrades or model switches. Current Customers: Fostering long-term loyalty requires consistent communication and value-added interactions. From recall notices to service reminders and exclusive offers, email communication helps reinforce trust, strengthen relationships, and encourage repeat business. 

4. Effortless Service Excellence

7-3Never miss a service appointment again! Email Studio empowers you to send personalized service reminders that ensure your customers stay on top of their maintenance schedule, enhancing vehicle performance and longevity.

5. Tailored Accessories Recommendations

Screenshot 2024-06-12 at 1.40.33 PMParts & Accessories: Today's consumers crave personalized experiences. By tailoring email content to highlight relevant parts and accessories based on customers' vehicle preferences and lifestyle, you can enhance engagement, drive upsells, and boost revenue. Whether it's off-road gear for adventurers or tech gadgets for modern drivers, Email Studio helps you tailor your offerings for maximum impact.

6. Seize Inventory Opportunities

8-2Acquiring Inventory: Email campaigns provide a strategic avenue for acquiring new inventory. Whether targeting end-of-lease customers, offering trade-in options, or presenting buy-back offers, email communication can effectively stimulate demand and facilitate inventory turnover.

7. Engaging Newsletters & Event Promotions

Screenshot 2024-06-12 at 1.20.39 PMNewsletters: Keeping customers informed and engaged is essential for building brand loyalty and fostering community relationships. Regular newsletters provide valuable updates on dealership news, OEM brand developments, upcoming events, and community involvement initiatives, positioning your dealership as a trusted source of information and a pillar of the community.

8. Educate and Entice:

Screenshot 2024-06-12 at 12.40.14 PMEducational Content: Providing customers with valuable tips, tricks, and educational resources demonstrates your dealership's expertise and commitment to customer satisfaction. From vehicle maintenance advice to educational classes, email communication serves as a valuable channel for delivering value-added content, enhancing customer loyalty, and building brand authority.

Published by Andrew Eamer June 18, 2024
Andrew Eamer