Using big events, like the UAW strike, as a chance to boost sales isn't always straightforward. It means mixing the right amount of clear information with a touch of genuine concern for your customers. Additionally, smart advertising plays a crucial role in reaching the right audience effectively. To help dealerships navigate this, here's a straightforward game plan.
Website Updates: Place a banner or notice on your website informing visitors about the ongoing strike and potential delays in inventory replenishment.
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Highlight Limited Inventory: Emphasize that the current stock might be all that's available for an unforeseen duration. Use phrases like "Get them while they last" or "Current inventory might be our only stock for a while."
Promotions & Incentives: Offer limited-time discounts, added value services (like extended warranties or free maintenance), or financing deals to incentivize purchases during this uncertain time.
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Delivery Delays: Be upfront about potential delivery delays for new orders. Transparency builds trust.
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Alternative Brands: If your dealership carries brands outside of Ford, GM, and Stellantis, this might be an excellent time to spotlight those alternatives.
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Social Media: Use platforms like Facebook, Twitter, and Instagram to keep followers updated. Consider using short videos to discuss inventory, new arrivals, or how the strike impacts local communities.
Recent disruptions in the automobile industry, particularly the UAW strike, have raised concerns about vehicle and parts availability. Clearly state that your dealership is unaffected by the ongoing strike. We're excited to let you know that our dealership remains unaffected by these events. "Our vehicle and parts inventory is healthy and ready to serve your needs."
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Including this approach can help dealerships maintain a sales flow even when current inventory starts running thin. It also gives customers an option to lock in current promotional rates or deals, making it an attractive proposition during uncertain times.
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In conclusion, while the UAW strike presents a challenging environment for dealerships, it also offers a unique opportunity to showcase adaptability, community engagement, and customer-centricity. By employing a well-rounded strategy that combines education, transparency, smart marketing, and empathy, dealerships can navigate this period with resilience and maintain a positive relationship with their customer base. Remember, the automotive industry has weathered countless challenges before. With the right approach, this situation can be turned into a period of growth, learning, and deeper connection with the community we serve.
In today's shifting buying environment, staying adaptive is more crucial than ever for dealerships. Many are turning to the AET Marketing Suite, a trusted design tool created specifically for the auto industry's unique challenges. With the increased workload and the need to be agile in the marketplace, AET Automotive products provide the right support and solutions. Dive into the suite and see why dealerships are making it their go-to for modern marketing and management needs.