Len Lyall Drives Offline Repair Services on Pinterest
Goal: ConversionsBusiness Type: Small BusinessAd Format: Standard |
Results:3X return on ad spend$50 cost per-repair-order1 Len Lyall Chevrolet data, 2021 |
Auto dealer sees service visits on the rise
Len Lyall Chevrolet wanted to increase local service visits to their dealership and used Pinterest to help them find their target audience. They worked with their agency, AET Automotive, to create a combination of targeting to reach their audience including search, interest and zip code targeting.
Conversion optimization gave the extra boost needed and they saw winning results—3x ROAS on their standard ads and earned 14 repair orders at a cost per order of $50.1
Advertiser Tips
1. Be sure to use clear messaging on your ads and pair with simple imagery to catch Pinners’ eyes.
1. Conversion optimization as a campaign objective can help potentially increase key website actions for your dealership such as lead form fills and service scheduling.
