By Betsy Brookshire on June 01, 2021
News,

Dealership Drives Offline Repair Services on Pinterest

AET_Blog_Hero_LL_Pin_V5Len Lyall Drives Offline Repair Services on Pinterest

Goal: Conversions

Business Type: Small Business

Ad Format: Standard

 

Results:

3X return on ad spend

$50 cost per-repair-order

1  Len Lyall Chevrolet data, 2021

 

Auto dealer sees service visits on the rise

Len Lyall Chevrolet wanted to increase local service visits to their dealership and used Pinterest to help them find their target audience. They worked with their agency, AET Automotive, to create a combination of targeting to reach their audience including search, interest and zip code targeting. 

Conversion optimization gave the extra boost needed and they saw winning results—3x ROAS on their standard ads and earned 14 repair orders at a cost per order of $50.1 

Advertiser Tips

1. Be sure to use clear messaging on your ads and pair with simple imagery to catch Pinners’ eyes. 

1. Conversion optimization as a campaign objective can help potentially increase key website actions for your dealership such as lead form fills and service scheduling. 

 

Published by Betsy Brookshire June 1, 2021